In a extremely aggressive transfer, Common Motors has appointed UTA its new branded leisure company of file, The Hollywood Reporter has discovered.
The American automaker, whose portfolio contains Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang and Wuling, in addition to the in-vehicle safety and communications service OnStar, was beforehand represented by CAA Advertising, which was spun off right into a separate firm owned by Stagwell Media in September.
UTA Advertising co-heads David Anderson and Julian Jacobs will lead the group that may develop GM’s model technique and create alternatives to associate with artists and different creatives throughout movie, tv, music, sports activities, arts and tradition.
“We’re lucky and privileged to be working with one of many world’s most iconic manufacturers at such a watershed second,” UTA CEO Jeremy Zimmer stated in a press release. “Underneath the steerage of [chairman and CEO] Mary Barra and her group, GM is demonstrating revolutionary management, and we love the problem of working in partnership with them to drive that innovation inside the leisure trade.”
UTA Advertising’s roster additionally contains Amazon, LinkedIn and flagship shopper Delta Air Strains, for which it conceived the Delta Pageant Shuttle, which since 2015 has flown invite-only expertise and executives to occasions like Sundance and SXSW on curated flights. The division additionally helped shopper Lyft associate with Netflix to advertise the second season of Stranger Issues throughout Halloween weekend.