So far as gross sales figures go, this final quarter wasn’t totally rosy for Apple. Throughout right now’s earnings report, the corporate posted gross sales of 77.three million iPhones, down just below one million from this time final 12 months.
After all, that 78.2 million determine from 2017 represented a brand new report for the corporate. It’s additionally value noting that this fiscal quarter was solely 13 weeks, versus final 12 months’s 14, which little doubt contributed to the general decline.
However Wall Road nonetheless anticipated one other enhance, as much as 80.2 million telephones for the quarter, as the corporate added a 10th anniversary flagship to the road. Regardless of that disappointment, Apple truly noticed a 13-percent bump in income for Q1 2018, thanks in no small half to the truth that the iPhone X represents a major value premium over the iPhone eight and previous fashions. The common value per iPhone is ~$40 larger than it was this time final 12 months.
The worth premium hasn’t stopped the iPhone X from topping Apple’s personal gross sales charts, both. An evaluation of the business not too long ago singled out the high-end handset as the highest promoting cellphone for the vacations, regardless of failing to hit some business targets. Right this moment Apple added that the X has been the best-selling iPhone mannequin since launch.
“We’re thrilled to report the largest quarter in Apple’s historical past, with broad-based progress that included the very best income ever from a brand new iPhone lineup,” Tim Cook dinner says in a press launch tied to this night’s information. “iPhone X surpassed our expectations and has been our top-selling iPhone each week because it shipped in November.”
Cook dinner additionally notes that the corporate’s general lively put in gadget base simply hit 1.three billion.
Possible the corporate continues to be viewing all of this disappointment, however nonetheless a internet optimistic. In spite of everything, income is actually the underside line right here, even when the optics of a gross sales dip aren’t as cheery. Apple’s shifted to a brand new gross sales mannequin, and even when the iPhone X wasn’t a wild success by each metric, the corporate’s demonstrated that persons are prepared to pay $999+ for a premium smartphone expertise.